1. AdWords changes constantly, and so does Google AdWords management.
AdWords is a living, breathing thing that changes and evolves very quickly. Keeping up to date takes time and if you don’t stay up to date on what’s new, you could be wasting money. Below is a very small set up AdWords updates from 2016:
- Removal of Right Rail Ads
- Expanded Text Ads
- Local Search Ads on Maps
- Responsive Display Ads
- Demographics for Search
- Click To Message
- Changes to Device Bidding
- Customer Match
- Flash Ads Retired
2. A Google relationship is priceless.
Agencies have a very good relationship with Google. They have a single point of contact that they can reach out to whenever they need to. Google provides them routine training on new features, account reviews and optimization recommendations, access to super secret betas for new features (that tend to positively impact performance) and faster support than you knew existed.
Sure, AdWords has their support line that you can call where you can speak to one of their new hires. You’ll receive responses to questions but you won’t receive proactive customized support, access to betas or special escalation on issues.
3. Data can propel your performance.
Agencies work with a number of clients across the country or even the world. They likely have a number of clients in similar niches in different locations. This means they’ve already worked out all the kinks in your industry. They have a proven keyword list and know the style of ad that works best. You’re campaigns will kick off already optimized.
4. Experience and not just in AdWords management services is invaluable.
A client may know their business, but an agency knows about successful advertising. You know what a good landing page looks like, and how to do keyword research. Anyone can research keywords, but it takes a pro to know what will gain the desired results. Tricky things like placing tracking on pages, and ensuring it works right are what you do all day. You’ve tested ad copy and know what works. You work with web pages, SEO and/or social so you can draw on all of your background to problem solve. Plus you know the industry jargon, so there’s no learning curve to compete with.
5. Time is precious.
Business owners and employees spend so much of their time making the business run successfully. When they manage their AdWords campaigns in-house, this takes their focus away from the true goal – running the business. Splitting their time may cause the business to get neglected, and may even take time away from their families. Hiring an agency means they get their time back to concentrate on the business itself, and could even give some family time back.
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A Market Analysis
If you currently don’t run AdWords ads
Get the lay of the land with an overview analysis to understand the potential ROI.
Our Market Analysis report include an estimated Cost Per Click for achieving top position in the industry and geographic location. We use that estimated Cost Per Click to give you a projection of potential performance assuming an industry-standard conversion rate on the landing page that will be used.
A Campaign Audit
If you are running AdWords ads
Most AdWords campaigns fail to produce conversions because they are not optimized. An audit will uncover and reveal the shortcomings to improve conversions.
Our AdWords Audit identify wasted ad spend across the account and also contain analysis of other technical issues such as conversion/lead tracking, campaign settings, impression share, ad copy testing, keyword selection, search query analysis and ad extension review.